Search Engine Optimisation (SEO)
- On-Page SEO – Optimising content, keywords, metadata, and internal linking for search engines.
- Technical SEO – Improving site speed, mobile-friendliness, and structured data for better indexing.
- Local SEO – Enhancing local search rankings with Google My Business optimisation and local citations.
- SEO Audits & Performance Tracking – Continuous monitoring and improvements using analytics tools.
Pay-Per-Click (PPC) & Online Advertising
- Google Ads & Bing Ads – Creating high-converting ad campaigns for search and display networks.
- Social Media Ads – Targeted advertising on Facebook, Instagram, LinkedIn, and Twitter.
- Retargeting & Remarketing – Bringing back potential customers who visited your site.
- Conversion Rate Optimisation (CRO) – A/B testing and landing page optimisation for better ROI.
Social Media Marketing & Engagement
- Social Media Strategy & Management – Creating and scheduling engaging content across platforms.
- Community Management – Responding to comments, messages, and reviews to foster relationships.
- Influencer & Brand Collaborations – Partnering with industry influencers to increase reach.
- Performance Analytics – Tracking social media engagement and refining strategies.
Email Marketing & Automation
- Custom Email Campaigns – Designing newsletters, promotional emails, and automated sequences.
- Lead Nurturing & Drip Campaigns – Engaging customers throughout their buying journey.
- A/B Testing & Personalisation – Optimising email content based on user behaviour.
- Compliance with GDPR & Data Privacy – Ensuring email marketing aligns with legal standards.
Content Marketing & Brand Storytelling
- Blog & Article Writing – Creating valuable, SEO-friendly content to drive organic traffic.
- Video Marketing – Developing promotional videos, explainer videos, and social media clips.
- Infographics & Visual Content – Engaging customers through data-driven visual storytelling.
- Case Studies & Whitepapers – Showcasing expertise and building brand authority.
Customer Journey Mapping & Experience Optimisation
- Understanding Customer Behaviour – Analysing touch-points to optimise user experiences.
- Personalisation Strategies – Using AI and automation for customised interactions.
- Loyalty & Retention Programs – Implementing referral programs and rewards systems.
- Customer Feedback & Sentiment Analysis – Gathering insights to improve service offerings.